Published November 21, 2012
Fewer than half of Americans who have rewards credit cards are planning to shop either online or in-store on Black Friday this year. That's one of the conclusions of the latest edition of Capital One's quarterly Rewards Barometer tracking study, which seeks to measure consumer attitudes among those with rewards plastic from all credit card companies.
Rewards credit cards and seasonal spending
Other headline findings from the report, published Nov. 14, include:
That last one's a bit of a shocker. Many might think the holiday shopping season would be prime time for redeeming points and cash back. So how come so few are planning to do so this year?
Redeeming rewards all year round
Capital One's press release suggests two possible reasons:
Black Friday -- and staying in the black
None of this is likely to mean that shopping malls are going to be deserted on Black Friday. On the contrary, your bruised ribs and trodden toes may well be indistinguishably less sore than last year. But any reduction in the crowds may not be a bad thing for two reasons:
Those rises aren't large enough to be worrying yet (unless, that is, you're one of the people directly affected). But they suggest that many consumers might be wise to spend cautiously this holiday season. After all, we all want 2013, when holiday credit card debt has to be repaid, to be a happy new year.
The original article can be found at IndexCreditCards.com:
Fewer with rewards credit cards planning Black Friday shopping