When Certified Financial Planner Jeff Rose conducted two client meetings with recent widows, he was stunned to see the difference between having life insurance and not having it.

"I was devastated for both ladies," Rose said. "Both had lost their spouses, but one had adequate life insurance, which left her financially secure.  The other was left scrambling, trying to figure out how to pay the bills and if she could ever retire. My heart went out to her."

In response, Rose is launching a Life Insurance Movement to raise awareness of the importance of life insurance. Writers, bloggers, companies and media outlets are invited to join him on Aug. 22 to spread the word about life insurance. More than 100 bloggers, financial companies and media sites have agreed to take part. (See participants below.)

Together, the participants will reach more than 100,000 Twitter followers and hundreds of thousands of readers.

"My hope is to not just bring awareness to Life Insurance, but also to help families understand the importance of having enough coverage to protect their family," Rose said. "Financial literacy is one of the most important aspects of a successful life, and having enough life insurance is just another essential piece of the puzzle. Hopefully, we can raise enough awareness to bring life insurance into the mainstream."

Those wishing to participate should contact Jeff Rose through his website, GoodFinancialCents.com, and commit to write about life insurance or to participate on Twitter with the hashtag #LifeAware.

Life Insurance Movement participants

20sfinances.com

add-vodka.com

annuitythinktank.com

bankrate.com

bestratesin.com

biblemoneymatters.com

boomerandecho.com

budgetinginthefunstuff.com

buythebestannuity.com

canadianfinanceblog.com

cashmoneylife.com

christianpf.com

chuckrylant.com

clubthrifty.com

consumerboomer.com

consumerismcommentary.com

couplemoney.com

doughroller.net

duncanlawonline.com

edwardantrobus.co.cc

equifax.com

everydayminimalist.com

experiglot.com

fabulouslybroke.com

financiallywisewomen.com

freefrombroke.com

frommrstomama.com

genxfinance.com

girlsjustwannahavefunds.com

goodfinancialcents.com

greenpandatreehouse.com

highrisklifeinsuranceagency.com

highyieldsavingsaccounts.net

houseofroseblog.com

iheartbudgets.net

insuranceblogbychris.com

insurancedoesmatter.com

insure.com

intelligentspeculator.net

iramarket.com

kathrynsconversations.com

keepingupwithkennedy.com

knsfinancial.com

lifehappens.org

lifeinsurancebyjeff.com

LifeInsurancePremium.net

littlehouseinthevalley.com

littlesoupfamily.com

loveoffamilyandhome.net

lwmwealth.comblog

m2insurance.com

makelovenotdebt.com

marriedwithdebt.com

militarypay.org

momsplans.com

money.msn.com

moneycrashers.com

moneycrush.com

moneylifeandmore.com

moneyning.com

moneyplansos.com

moneyqanda.com

moneysmartlife.com

mozdex.com

multiplesandmoney.com

my123cents.com

myfamilyfinances.net

ohioterminsurance.com

onemoneydesign.com

onesolutionfor.me

ontargetcoach.com

ornellagrosz.com

parentingsquad.com

personaldividends.com

plantingmoneyseeds.com

ptmoney.com

randomcraftygagirl.blogspot.com

retirehappyblog.ca

rootfin.com

rothira.com

ruleyourwalletblog.com

rwdigest.blogspot.com

seedebtrun.com

SpectrumInsuranceGroup.com

steadfastfinances.com

stepawayfromthemall.com

stretcher.com

stupidcents.com

termlifeinsuranceinc.com

termlifeinsurancemales.com

thechicagofinancialplanner.com

thecollegeinvestor.com

thedividendguyblog.com

thefinancialblogger.com

thefreefinancialadvisor.com

theinsuranceproblog.com

the-military-guide.com

themilitarywallet.com

threethriftyguys.com

usaa.com

usmc.net

usnews.com

wealthpilgrim.com

wealthyturtle.com

wholesaleinsurance.net

wisebread.com

youneedabudget.comblog

youngadultfinances.com

yourfinancessimplified.com

yourmoneymentor.com

yoursmartmoneymoves.com

The original article can be found at Insure.com:
The Life Insurance Movement 2012