Published September 23, 2011
You didn't imagine it: Food prices have steadily risen through the first half of 2011, according to the U.S. Department of Agriculture. So have prices for just about everything else.
What's a consumer to do? Find coupons and use them everywhere, say the experts.
Stephanie Nelson, creator of CouponMom.com, says you can find coupons everywhere you turn now, but you have to be open to using them.
"Brands and retailers are spending more money than ever to show you how to save money at their stores, so take advantage," she says.
"If you don't use the savings and coupons that are literally all around you, you're simply paying more than those who do," says Andrea Woroch, consumer savings expert for Kinoli Inc. and creator of CouponSherpa.com. Woroch says coupons save consumers an average of 12 percent per transaction at the grocery store.
Just 10 percent of all coupons are redeemed, according to the NCH 2011 Coupon Trends Report. Yet it's been estimated that every hour spent couponing is worth $100, according to the 2010 Free Standing Insert Distribution Trends booklet by Kantar Media. Who wouldn't like a return on investment like that?
To learn how to find coupons, read on.
Not Just Grocery and Drugstore Coupons
Collect coupons from every place they are offered because no matter where you shop, you want to use coupons to save more money.
"We're not just talking about grocery store manufacturer coupons," says Woroch. She says you can save even more than that average 12 percent at just about every other type of national retailer.
For example, many retailers, including Sears, Abercrombie & Fitch, American Eagle Outfitters and Payless ShoeSource all recently offered 20 percent-off coupons. Macy's, Kohl's, Sports Authority, Lowe's and Office Depot offered $10 off of a $50 purchase. Even grocery stores regularly offer "dollars-off" coupons such as a recent $5 off of a $35 purchase at Winn-Dixie and $10 off of a $75 grocery purchase at Target. When coupled with the use of the manufacturer coupons, you can save even more.
Find Coupons in Unconventional Places
Open your eyes to less-common places to find coupons.
Coupons on The Go
Take a proactive approach to use coupons and save money with your smartphone.
Social Media Savings and Coupons Rule
Never leave the house to go shopping for anything without checking your favorite retailers' Facebook and Twitter pages for special savings, say both Nelson and Woroch. Those who checked American Eagle Outfitters' Facebook page and "Liked" it got an easy 20 percent off of their purchases recently.
Two Types of Mail ... Totally Different Coupons
It's not spam or junk mail if you asked for it and it saves you money.
Email: Just sign up and savings pop into your inbox every day. "I recommend creating a separate email account for all your couponing," says Woroch.
Snail mail: Always enter your snail mail address if prompted because they'll just send you more coupons. A recent one from Walgreens offered a free Schick Hydro Razor. JCPenney routinely sends out $10 off of a $10 purchase; Victoria's Secret regularly mails out $10 off of a bra, a free pair of panties and other coupon cards. And Target sends out many regular mailers you'd miss otherwise. The local grocery stores send out their circulars every week with all of their coupons through the mail, too.
Don't Ignore In-Store Coupons
Woroch says to keep an eye out for "blinkies," which are blinking coupon dispensers attached to shelves, and "peelies," or coupons stuck to the product. Nelson says, "Always find the coupon display or kiosk. The kiosk at CVS electronically dispenses savings and even free-product coupons. If you walk past it without scanning your reward card, you're just paying more at CVS."
Surf Online for Coupons
Take advantage of coupon and promotional aggregators such as CouponMom.com, RetailMeNot.com, PromotionalCodes.com and CouponSherpa.com, which are among the many free websites that will show you deals and savings available at local stores where you like to shop. "Don't pay for coupons, rewards or coupon codes because coupons are meant to save you money, not cost you money," says consumer savings expert Regina Novickis.
You may not have considered these less obvious places to find coupons.
Most Popular Places to Find Coupons
Don't overlook the usual places to find coupons. Just do it in a new way.