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You know that buying a stock makes you part owner of a company, theoretically with millions of other people. But, while ownership has its privileges (at minimum you get a neat stock certificate and an invitation to the annual meeting), being an owner doesn't necessarily pay. Sure, you make money if the stock goes up, but only if you sell, and you can, in theory, lose all the value of your investment if the stock tanks.
Enter the dividend. Here, you get money simply from holding the stock. Companies pay a yield, which is expressed in a percentage based on the stock's price. For example, if a stock trades at $10, and pays a 10% annual yield, your dividend payment would be a $1. (Usually, companies break out the payments quarterly, so, using our example, you¿d get, well, a quarter each quarter.)
Companies that pay dividends fall into a few categories. First, you've got your big, stable companies that generate enough cash that it makes sense to throw some back to shareholders. Next, there are businesses, like real estate investment trusts, that are in the business of sitting back and receiving cash, then distributing it to holders. And, then there are companies that need to dangle a high dividend yield like a carrot to ease investor fears. Cigarette-maker Altria has been doing this for years.
Simply because a company pays a dividend doesn't make it a good investment. After all, you may want to take a chance on a growth stock that can move higher in price than dividend payers are known to do. But, you can¿t beat the safety of knowing that, even if a stock doesn't move in a year, you¿re at least making something off your investment.
Robert Gray
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Robert Gray

Robert Gray joined FOX Business Network in October 2007 as a general assignment business news reporter based at the New York Stock Exchange.
Prior to joining FBN, Gray was a reporter and weekend anchor at Bloomberg Television. In his role as reporter, Gray was the on-site reporter at the New York Stock Exchange. He covered the financial markets and generated stories on trends and moves in individual stocks, industry groups, and the market as a whole. As the weekend anchor, Gray wrote, edited, produced and presented a market wrap-up show.
Before Bloomberg, Gray was a producer, writer and affiliate relations manager for nationally syndicated radio programs, as well as an announcer for C-SPAN and C-SPAN 2. He also was a freelance writer for CNN and CNNfn, where he wrote national, international, sports and business stories.
Gray began his career as a news anchor on Radio Metropolis 106.2 FM in Prague, Czech Republic. There, he helped launch the nation's first English-language radio station. He wrote and presented news, business and sports reports.
Gray is a graduate of the University of North Carolina at Chapel Hill.
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