Brian Sullivan
Brian Sullivan

Brian Sullivan joined FOX Business Network (FBN) in April 2008 as an anchor. He co-anchors the 10am-12pm ET hours of the FOX Business block.
Prior to joining FBN, Sullivan served as an anchor for Bloomberg Television where he hosted the programs Morning Call and In Focus. He also frequently hosted the weekend interview program For the Record. Sullivan’s July 2007 special “Subprime Shockwaves” won the New York CPA Society Excellence in Financial Journalism award and was nominated for the Loeb Award for its early reporting on the impact of subprime mortgages on the housing market and economy.
Sullivan joined Bloomberg Television in 1997 and during his eleven years with the network, he served in various roles as a writer, editor, on-air reporter and stocks editor. In his anchor position, Sullivan interviewed prominent political and business leaders including Bill Gates, Warren Buffett, Larry Ellison, and Prince Alwaleed bin Talal. He also frequently speaks and moderates panels at events such as the Milken Institute Global Conference.
Prior to joining Bloomberg, Sullivan traded chemical commodities for Mitsubishi International. Born in Los Angeles, CA, he earned his bachelor’s degree in political science from Virginia Tech, certificate in journalism from New York University School of Continuing Education, and a law degree from Brooklyn Law School. Sullivan also races cars competitively in the Sports Car Club of America.
FOX Translator
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You're at a fruit market. But, instead of just being able to buy apples at this fruit market, you can also sell fruit.
You're not a farmer, so you come to the market to buy some apples and you see two fruit stands. Fruit Stand A on the left
is buying and selling apples at 50 cents apiece. However, Fruit Stand B on the right is buying and selling apples at 53 cents
apiece. People are buying and selling apples at these two stands all the time, and the price at a stand could change at any
moment. But, while you're there, apples are 50 cents and 53 cents, respectively.
You're a smart person, and you quickly realize that you can buy apples from Stand A and then sell them across the street to
Stand B and make a 3-cent profit. But you have to do it now; you can't wait. So you buy all the apples at Stand A and then
run to sell them all to Stand B.
Congratulations. You've committed fruit-stand arbitrage.
Arbitrage is exactly that: the selling of the same item between two different markets to make a profit off the mathematical
differences in price. However, it's not apples that are traded--the goods in question are usually stocks, currencies and other
securities. Arbitrage happens when you get a stock, usually a common one like General Electric that's traded on multiple markets
(Japan, Hong Kong, U.S., etc¿). The stock is usually worth within fractions of a penny the same on each of those markets.
However, there are often some minor variations.
People who participate in arbitrage take advantage of these variations--and make a ton of money doing it. As seen in the fruit
stand example, you can make a "riskless profit" from buying and selling apples between different markets.
There are some big hedge funds that make almost all their money off arbitrage. But, despite this simple example, arbitrage
is mathematically complex--and involves a good portion of risk if you don't know what you're doing. You probably won't be
able to participate in arbitrage directly, but you can always invest in a mutual fund that does.






