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Brian Sullivan

    Brian Sullivan

    Brian Sullivan joined FOX Business Network (FBN) in April 2008 as an anchor. He co-anchors the 10am-12pm ET hours of the FOX Business block.

    Prior to joining FBN, Sullivan served as an anchor for Bloomberg Television where he hosted the programs Morning Call and In Focus. He also frequently hosted the weekend interview program For the Record. Sullivan’s July 2007 special “Subprime Shockwaves” won the New York CPA Society Excellence in Financial Journalism award and was nominated for the Loeb Award for its early reporting on the impact of subprime mortgages on the housing market and economy.

    Sullivan joined Bloomberg Television in 1997 and during his eleven years with the network, he served in various roles as a writer, editor, on-air reporter and stocks editor. In his anchor position, Sullivan interviewed prominent political and business leaders including Bill Gates, Warren Buffett, Larry Ellison, and Prince Alwaleed bin Talal. He also frequently speaks and moderates panels at events such as the Milken Institute Global Conference.

    Prior to joining Bloomberg, Sullivan traded chemical commodities for Mitsubishi International. Born in Los Angeles, CA, he earned his bachelor’s degree in political science from Virginia Tech, certificate in journalism from New York University School of Continuing Education, and a law degree from Brooklyn Law School. Sullivan also races cars competitively in the Sports Car Club of America.

     
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    Book to Bill

    The book-to-bill (B-to-B) ratio is the demand-to-supply ratio for orders on a firm's "book" to number of orders processed and billed. A simpler explanation is orders/orders filled (or billed).

    If you just ordered a sweater from your favorite online store, your purchase gets tacked onto the "book" side of the book-to-bill ratio. If you have the bill in your hands, then your transaction is now added the second "b" of the ratio.

    If the company has more orders than it can deliver, the B-to-B ratio is greater than one. The higher this number is, the higher the backlog of orders that need to be filled/delivered.

    If everything is just right and supply is keeping pace equal to demand, the ratio is equal to one. And if it¿s less than one, then the company is hoping orders get a kickstart in order to get some of the dusty inventory off the shelves.