Today I'm writing about these three words: created, saved and supported.
These are the words the Obama administration has used when talking about the number one issue in the country right now: jobs.
And there's also an evolution in how and why they are using them.
When President Obama started selling the first big stimulus package he said it would create four-million jobs. Lots of shovel-ready jobs we were told. The President used that argument again recently when selling stimulus two:
"It'll create good jobs for local construction workers right here in Denver and all across Colorado, and all across the country," he said.
It's so obvious the trillion dollars in spending did virtually nothing to help the economy. The president even joked about it: "I guess shovel ready wasn't so shovel ready after all," he said.
So with that argument shoveled out the window - the words from the White House and its allies in Congress shifted from 'created' to 'created or saved.'
Nancy Pelosi said this: "President Obama was a job creator from day one. The Recovery Act created or saved over 3.5 million jobs."
Of course we now all know it didn't quite work out that way.
So here we are once again - the President with a new spending package he's selling around the country.
But this time, it's not about saving or creating jobs . Because the White House knows that message is not working.
Now its policies are about 'supporting' jobs, take a listen to the President just a short time ago in Michigan: "Here in the United States this trade agreement will support at least 70,000 American jobs" he said.
So why the evolution? Well, you can easily count how many jobs you create.
Saved? Not so much .. And supported? Not at all.
It's a formula that can't be wrong.
It's a 'non-measurable metric' - as one former White House insider said.
What's clear is current policies on job creation are not working.
The Solyndra scandal taught us that.
Half a billion dollars of your money - with nothing to show for it. Or SunPower - over a billion dollars spent for 15 full time jobs.
Our own analysis of the Energy Department's green loan programs showed the billions of dollars resulted in just a few thousand jobs. Or six million dollars per job.
This administration needs to learn how to do the math -- to analyze their own programs to figure out the cost benefit analysis -- and to abandon programs that don't work -- more stimulus spending is like throwing good money after bad. All of it borrowed from future generations.
The White House needs to stop trying to change the language - and start trying to change the number.
This number: 14 million.
The number of Americans who are looking for work and can't find a job.