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Picture this: You've got your hard-won Olympic tickets in your sweaty little hands for a track and field event. You emerge from the Tube, bright-eyed and excited, and you come face to face with the ultimate shopping gantlet: the new Westfield Mall at Stratford.
It's a stroke of genius from the perspective of the mall's owners, Westfield Group. A huge amount of Olympic traffic heading to the park must walk through the mall to get there. You're talking about 300 retail shops, some 70 restaurants, bowling alleys and a casino all wrapped into one business behemoth.
In and of itself, taking a chance on building the mall on the east end of London was gutsy, but Steven Lowy, co-CEO of Westfield Group, tells FOX Business/FOXSports.com the risk is paying off.