• Sex Make a Deal! Friendfinder Still Hot For the Playboy Bunny

      The bid is still in. 5 months after social networking and multimedia entertainment company (which also happens to own Penthouse)made a $210 million dollar bid for Playboy, we at Countdown to the Closing Bell wondered, "Whatever happened with that?"

      We picked up the phone and invited FriendFinder's CEO Marc Bell to come on the show. 24 hours later, he was standing on my set.

      Let's face it: the Playboy bunnyis swooning. I've been to the Playboy mansion once. Iwas a little young but sneaked in with Hef's doctor's girlfriend. The whole experience ofthe party I attended was kind of sad... a bunch of hangers-on, hot babes and lots of men over 55 ogling them. And thatwas a few years back? Fast-forward toNovember 9th of this year, and the company [PLA] reported a net loss of .81 cents per share, vs. a year ago loss of .03 cents in the third quarter. The brand has deteriorated from '70's hipand exclusive icon to tired andover-the-hill creature of yester-year.

      On the other hand, FriendFinder, a privately held company,has 30k websites and 365 million registered users. They have sites in 170 countries and they're pouringenergy and resources into Penthouse.

      Bell wants Playboy. You can tell. He was cagey when asked about whether he'll up his bid but you don't have to work too hard to read between the lines of the interview below to realize that he's probably ready to up his offer. How much you wanna bet he can restore the bounce to the bunny's step?

      --Liz

      [fbivdoe 4455263]

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