Special Guests: John Paul DeJoria - Paul Mitchell Co-Founder

NEIL CAVUTO, FBN HOST: All right, continuing now, as we sometimes do when we have a guest we consider certainly worthy of going long, with John Paul Dejoria. Of course, almost everything you have touched has turned to gold. I don't know how you do that, because the one commonality found in researching you for our last discussion and now this one is a certain common trait I find with those who break through or just become iconic.

I'm not blowing you smoke, but I would have said the same about Steve Jobs. I say the same about Bill Gates. You all started at a time economically you would think you couldn't and wouldn't succeed. The environment was certainly not hospitable?


CAVUTO: Yet you did. And you did come back. So I guess it's a long- winded way for me to say all these business types who kvetch about the markets and the economy I think use it as an excuse. What do you think?

DEJORIA: I think you're right on button. When things go wrong, people try and figure out how do I stay OK with the situation the way it is right now. But a good example of what is going on in Wall Street and throughout the nation, people are pissed off. But they're giving them the wrong answers.

The United Nations had a perfect solution to something one month ago. The United Nations and corporate heads and philanthropists and people that wanted to change something got in a big room together. I was there. I was the keynote speaker, so I know it.

We talked about sustainability. Why it is good corporate practice and profitable to have a sustainable company. Everybody asked questions among one another. They all agreed. They went out and did something.

If they were smart enough, they would get the people that are out there. In fact, come right there to them. Get a platform. Get some business people. Get some government officials, people that can make a decision.

CAVUTO: You got out a promising product. One after another, you certainly have promising products that broke through. What do you think of the government's effort then to encourage these plug-in vehicles or anything like that? Is that the way to do it? Is there a way the government could kind of push you toward a technology?

DEJORIA: Well, they missed one part. You could have a plug-in vehicle, but you don't overload the grid. You get a solar energy charging station. It is not that expensive. And it charges it for you. I think solar energy cars are great. Electric cars are great.

CAVUTO: Very interesting. I never thought of that. Probably why you're a billionaire. But go ahead.

DEJORIA: That is the answer. The answer is not the problem. The answer is the solution. So the answer to all these wonderful Americans that are protesting, trying to have -- hopefully most of them a good, decent way of life.

CAVUTO: Are they wonderful? Are they wonderful, the ones who stay for 30 plus days, 40 plus days, in Oakland turned violent? Are they wonderful?

DEJORIA: The ones that are violent aren't. But some of those people that are good people don't have answers. They want an answer, what do I do? The news is telling me this. People are telling me that. What do I do? They need just someone to go there and speak to them.

Those that turned violent miss the boat. Nothing happens when you go violent. Stupid.

CAVUTO: There are some who have been there 40 days straight. They all remind me of the guys who date my daughter. They just don't leave. I guess I'm wondering like, what the heck? If you're mad about getting a job or not be able to get a job, you sitting here or waving a flag for 40 plus days isn't going to land you one. Is it?

DEJORIA: It is not going to. But has anyone ever gone there and said, hey guys, you want a job? You want to go to North Dakota? There are thousands of jobs there?

CAVUTO: These guys are in Lower Manhattan. I love you dearly, John. These guys in Lower Manhattan are not going to North Dakota. Lovely state though it is. That's the problem. That's the problem.

DEJORIA: It is definitely a problem. And sometimes when people have nothing better to do, they protest, as opposed to get out there and make some changes. Guys, how many of you temporarily could work at maybe fast- food jobs? They're always hiring people.

Just something, do anything to maintain yourself until you find your ideal job. They are out there. They are --.

CAVUTO: How do you tell a laid off Bank of America worker or all these computer workers or, you know, high-tech, high expertise, and what used to be high-paying workers that go to fast-food?

DEJORIA: Because it's a temporary thing to get you through the times and keep on looking for the job you want.

CAVUTO: I see.

DEJORIA: It's something to do productive. You can be a janitor. I was a janitor in my life. I picked up Coke bottles to survive. In other words, do something.

CAVUTO: I understand, John. Sorry to keep interrupting. But on this point, do you look askance at someone who has been unemployed for a very long time? Do you ask them then, well, I'm not sure about you because you've been unemployed for a very long time?

DEJORIA: Absolutely not. In downtown Los Angeles, we have a place called Chrisliss (ph) that I support. It is all people without jobs and homeless people. We give them clothes to wear. We find some place for them to live and eat. And we work with them until they get a job.

These are homeless people that eventually get a job. If we can do that with homeless people on the streets, some of them homeless for quite a while, my gosh, why couldn't those that are educated and know put a resume together, do themselves.

If you think I'm kidding, guys, it's Chrisliss in downtown Los Angeles, with a C. We create a lot of jobs for a lot people because they want to work. WE help them go in the right directions.

There are chances to do things out there. You just have to do something and be motivate to do it. You have to take action.

CAVUTO: You're right. Certainly even if they don't get a job, they look marvelous. Because you do dress them and you do have a great fashion sense. John, we'll take a quick break.

DEJORIA: They mostly get jobs.

CAVUTO: I know. I know. It's touche to you. We're going to come back and get an idea how more can get jobs, how we bring this unemployment rate down. Maybe it's a lot simpler than we think. More John after this.

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