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Discount Window

Many people know that the Federal Reserve sets interest rates in order to loan money to other banks so they can keep cash flowing throughout the U.S. financial system. Mostly, this works great for everyone involved. But, sometimes, banks and thrifts need a little extra cash, mostly so they can meet the reserve requirement (the minimum amount of deposits banks need to be considered in good financial shape).

To meet the reserve, the Fed has what's known as the discount window, which allows banks to borrow money for a short period of time at a higher interest rate (called the discount rate) than the official Federal Funds rate.

It's called a window because it used to be an actual teller window, where banks would go to borrow from the federal government. Now, it's used more as a lender of last resort. In fact, banks prefer to borrow from one another than directly from the discount window, since the interest owed can be cheaper and going to the discount window tends to imply that the bank is in a spot of trouble.

The Fed, too, doesn't like banks borrowing this way, which is why the discount rate is always higher than the target rate. It also requires banks to collateralize the loans, meaning they have to turn over liquid assets, such as loans or CDs, to the Fed in order to get the money. As with any loan, the banks get the underlying collateral back when they pay off the balance.

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Print Ad Revenue Slumps to Record Lows in 2007

 
Associated Press
 

NEW YORK --Newspaper print advertising revenue fell by the biggest percentage on record in 2007, an industry trade group reported Friday. Revenue from online newspaper ads grew but at a slower pace than a year ago.

The growth in online ad revenue was not enough to overcome the print decline, as total newspaper ad revenue fell 7.9% to $45.38 billion.

Print advertising revenue fell 9.4% to $42.2 billion last year, according to data released the Newspaper Association of America. That marks the largest decline since the association began tracking the data in 1950.

The previous biggest contraction was a 9% decline in 2001. Print ad revenue fell 1.7% in 2006.

The NAA reported a 16.5% drop in print classified ads in 2007 to $14.19 billion. Retail ads, which are also affected by slowing consumer spending, fell 5% to $21.02 billion.

Advertising declines, particularly for real estate and classified ads as the housing market crashed and the economy slowed, led to lower sales at nearly all major newspaper publishers last year.

Internet advertising revenue grew 18.8% to $3.17 billion, but slowed from the year-ago pace of 31.5%. The result was also the slowest growth for online newspaper ads since the association began counting in 2003.
 

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