The Latest: Snowboard company owners disappointed by lawsuit

Markets Associated Press

The Latest on a beer company's trademark lawsuit against a snowboard company over use of the phrase "Take a Hike" (all times local):

Continue Reading Below

4:45 p.m.

The couple who own a snowboard company sued by a beer company over use of the phrase "Take a Hike" say they're disappointed to see another Vermont company take such "an aggressive approach" on what they say is a very common phrase.

Jake Burton Carpenter and Donna Carpenter say they would have appreciated a phone call rather than being sued. They say they're happy the dispute is resolved.

Long Trail Brewing Co. sued Burton on Wednesday, claiming Burton is using the beer company's "Take a Hike" slogan on its apparel.

Bridgewater Corners, Vermont-based Long Trail said Friday that the two companies have reached an amicable resolution and that Burton has agreed to discontinue its use of "Take a Hike" on its apparel.

Continue Reading Below

____

11:50 a.m.

A beer company in Vermont's Green Mountains says it has reached a resolution with a snowboard company over use of the slogan "Take a Hike."

Long Trail Brewing Co. sued Burton Snowboards on Wednesday, claiming Burton is using the beer company's slogan on its apparel.

Bridgewater Corners-based Long Trail says it has a federal trademark for "Take a Hike!" for apparel, beer and a variety of other goods like bumper stickers and keychains. It said in the lawsuit that Burton is using the slogan without Long Trail's consent.

Long Trail's communications manager said Friday that the two companies have reached an amicable resolution. He says Burton has agreed to discontinue its use of "Take a Hike" on its apparel.

Burlington-based Burton did not immediately return an email seeking comment.