5 Great Reasons to Sell Michael Kors Holdings

By Leo Sun Markets Fool.com

Shares of Michael Kors (NYSE: KORS) fell nearly 9% on May 31, after the fashion house's fourth quarter earnings beat wasovershadowed by a miss in comparable store sales growth and dismal guidance for the first quarter.

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Kors' revenue fell 12% annually to $1.06 billion, marking its third straight quarter of year-over-year declines, but nonetheless beating estimates by $10 million. Its adjusted EPS of $0.73 topped estimates by three cents, but that still marked a 26% drop from the prior year quarter.

Image source: Michael Kors.

However, Kors' comps fell 13.6%, compared to the 12.3% drop which analysts had expected. It also expects its first quarter sales to fall 6%-8% annually, versus Wall Street's expectations for a 4% decline. Those problems knocked Kors down to a five-year low, and the stock now trades at about 8 times earnings -- which is much lower than the industry average of 22 for apparel makers.

Those facts might convince some daring investors to buy Kors as a potential turnaround play. But if we examine five key problems with the company, we'll notice that it's probably a better idea to sell Kors instead.

1. Over 100 store closures

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Kors had 827 retail locations as of April 1. Looking ahead, the company plans to shutter 100 to 125 locations within the next twoyears to generate $60 million in ongoing annual savings. However, that plan will first result in a one-time charge of up to $125 million. Closing stores makes sense when comps and profit growth are sagging, but it also reduces Kors' brand presence in a market which is saturated with affordable luxury competitors.

2. Coach's acquisition of Kate Spade

Kors is also downsizing while its two biggest rivals, Coach (NYSE: COH) and Kate Spade (NYSE: KATE), are joining forces. Coach agreed to buyKate Spade for $2.4 billion last month, and the combined entity will generate considerably more annual revenue than Kors:

Michael Kors

Kate Spade

Coach

FY 2016 Revenue

$4.49 billion

$1.38billion

$4.49billion

Source: Company quarterly reports.

The combined scale and marketing muscle of Coach and Kate could also cause fickle consumers to forget about Kors.In the past, both Coach and Kors wererumored suitors of Kate Spade. If Kors had acquired Kate Spade instead, it would have overtaken Coach in annual revenues and gained an additional brand to offset the weaknesses of its core products.

3. Interest in the Kors brand is fading

The Kors brand probably wouldn't be as well known today if Michael Kors -- the company' honorary chairman, chief creative officer, and director -- hadn't become a household name as a judge on Project Runway. However, Kors left the show after its tenth season in 2012, and Google Trends indicates that interest in the brand clearly peaked in late 2014.

Image source: Google Trends.

That's probably why Kors' sales soared 52% in 2014, but fell to 32% growth in 2015 and 8% growth in 2016. Analysts now anticipate a 5% decline this year and a 4% drop in 2018.

Amid this decline, Kors CEO John Idol believes thatcutting promotional activities will protect the value of its brand. That strategy might have worked back in 2014 or 2015, but it's unlikely to work today as interest in the brand fades.

4. Still no dividends, either...

When a company's high growth era ends, it's usually wise to start paying a dividend to keep investors interested. After all, Kors has low levels of short-term debt, no long-term debt, and its free cash flow has consistently risen since its IPO in late 2011.

Source:YCharts

Coach and LVMH, which have both been posting better sales growth than Kors in recent quarters, pay respective yields of 2.9% and 2.6%. If Kors offers a comparable yield to complement its single-digit P/E ratio, it could set a floor under the stock -- but the company has given no indications that it ever plans to do so.

5. A pointless buyback plan

Instead of paying out dividends, Kors spent over 100% of its FCF on stock buybacks -- which were partly funded by debt -- over the past 12 months. Considering that Kors' stock has fallen more than 20% over the past 12 months, it basically burned money which could have been applied to dividends or the takeover of Kate Spade.

At this point, Kors should simply stop buying back stock. Yet Kors authorized another $1 billion buyback plan on May 25 -- which tells investors that the management still doesn't see the more obvious uses for its cash.

The key takeaways

I believe that Kors' management is making timid moves which won't help it gain ground in the brutal retail and affordable luxury markets. Unless Kors gets more aggressive with acquisitions, new hires, and dividend payments, I believe that the stock could still have plenty of room to fall.

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Leo Sun has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Coach. The Motley Fool owns shares of Michael Kors Holdings. The Motley Fool has a disclosure policy.