Why Tribune Media Co. Stock Popped Today

By Jeremy Bowman Markets Fool.com

What happened

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Shares of Tribune Media Co.(NYSE: TRCO) were surging today after rumors circulated about a possible deal with Sinclair Broadcast Group(NASDAQ: SBGI). As of 2:32 a.m. EST, Tribune Media was up 8.2%, while Sinclair had gained 5.2%.

So what

Reuters reported last night that Sinclair had approached Tribune Media about a possible tie-up. The news came to light as insiders see evidence that President Trump will relax regulations in the industry and remove caps on the number of TV stations that individual companies own.

Image source: Getty Images.

The merger would join two of the largest TV media companies as Tribune owns or operates 42 stations, while Sinclair owns or operates 173 stations. Currently, no single company is allowed to reach more than 39% of U.S. households, which a tie-up between the two companies would breach.

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Separately, Tribune Media reported disappointing fourth-quarter earnings, missing on top and bottom lines, and posted weak revenue guidance for 2017. Those results were overlooked, however, in favor of the potential acquisition.

Now what

Trump's FCC chairman, Ajit Pai, cast doubt yesterday on current net neutrality rules, and others believe he could soon target regulations in broadcast media. As Sinclair CEO Christopher Riley told investors during last week's earnings call, "We definitely anticipate that more consolidation will happen, in fact we think it's a necessary activity within the industry.We're quite optimistic about new leadership there and their plans to deregulate the industry."

Reuters stressed that the talks were preliminary and Pai has not made a comment on TV regulation yet, but the talks seem likely to go further as many in the industry expect more deregulation. Keep an eye on these two stocks in the coming weeks as they could move higher if more news comes out.

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Jeremy Bowman has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.