Google's self-driving car project gets a new name: Waymo

Markets Associated Press

  • The Waymo driverless car is displayed during a Google event, Tuesday, Dec. 13, 2016, in San Francisco. The self-driving car project that Google started seven years ago has grown into a company called Waymo. The new identity announced Tuesday marks another step in an effort to revolutionize the way people get around. Instead of driving themselves, people will be chauffeured in robot-controlled vehicles if Waymo, automakers and ride-hailing service Uber realize their vision within the next few years. (AP Photo/Eric Risberg)

    The Waymo driverless car is displayed during a Google event, Tuesday, Dec. 13, 2016, in San Francisco. The self-driving car project that Google started seven years ago has grown into a company called Waymo. The new identity announced Tuesday marks ... another step in an effort to revolutionize the way people get around. Instead of driving themselves, people will be chauffeured in robot-controlled vehicles if Waymo, automakers and ride-hailing service Uber realize their vision within the next few years. (AP Photo/Eric Risberg) (The Associated Press)

  • The Waymo driverless car is displayed during a Google event, Tuesday, Dec. 13, 2016, in San Francisco. The self-driving car project that Google started seven years ago has grown into a company called Waymo. The new identity announced Tuesday marks another step in an effort to revolutionize the way people get around. Instead of driving themselves, people will be chauffeured in robot-controlled vehicles if Waymo, automakers and ride-hailing service Uber realize their vision within the next few years. (AP Photo/Eric Risberg)

    The Waymo driverless car is displayed during a Google event, Tuesday, Dec. 13, 2016, in San Francisco. The self-driving car project that Google started seven years ago has grown into a company called Waymo. The new identity announced Tuesday marks ... another step in an effort to revolutionize the way people get around. Instead of driving themselves, people will be chauffeured in robot-controlled vehicles if Waymo, automakers and ride-hailing service Uber realize their vision within the next few years. (AP Photo/Eric Risberg) (The Associated Press)

  • Steve Mahan, who is blind, stands by the Waymo driverless car during a Google event, Tuesday, Dec. 13, 2016, in San Francisco. The self-driving car project that Google started seven years ago has grown into a company called Waymo. The new identity announced Tuesday marks another step in an effort to revolutionize the way people get around. In 2015, Mahan became the first member of the public to ride in Google's self-driving prototype, alone and on public roads. (AP Photo/Eric Risberg)

    Steve Mahan, who is blind, stands by the Waymo driverless car during a Google event, Tuesday, Dec. 13, 2016, in San Francisco. The self-driving car project that Google started seven years ago has grown into a company called Waymo. The new identity ... announced Tuesday marks another step in an effort to revolutionize the way people get around. In 2015, Mahan became the first member of the public to ride in Google's self-driving prototype, alone and on public roads. (AP Photo/Eric Risberg) (The Associated Press)

The self-driving car project that Google started seven years ago has grown into a company called Waymo.

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The new identity announced Tuesday marks another step in an effort to revolutionize the way people get around. Instead of driving themselves, people will be chauffeured in robot-controlled vehicles if Waymo, automakers and ride-hailing service Uber realize their vision within the next few years.

Waymo is within Google's parent company, Alphabet, which was created last year to oversee far-flung projects that have nothing to do with Google's main business of online search and advertising.

Google began working on its self-driving technology in 2009 in a secretive lab called "X'' run by company co-founder Sergey Brin. Since then, its cars have covered more than 2.3 million miles while steered by a robot.