• Denver Wal-Mart Supercenter employee Aaron Sanford stocks toys on shelves, Wednesday, Nov. 23, 2016, to prepare for a Thanksgiving night rush that kicks off this year's Black Friday weekend. Sanford and his colleagues anticipate hundreds will line up Thursday and thousands will come through the doors on Friday in search of bargains on toys and electronics. (AP Photo/Jim Anderson)

    Denver Wal-Mart Supercenter employee Aaron Sanford stocks toys on shelves, Wednesday, Nov. 23, 2016, to prepare for a Thanksgiving night rush that kicks off this year's Black Friday weekend. Sanford and his colleagues anticipate hundreds will line up ... Thursday and thousands will come through the doors on Friday in search of bargains on toys and electronics. (AP Photo/Jim Anderson) (The Associated Press)

  • Denver Wal-Mart Supercenter employee Aaron Sanford stocks toys on shelves, Wednesday, Nov. 23, 2016, to prepare for a Thanksgiving night rush that kicks off this year's Black Friday weekend. Sanford and his colleagues anticipate hundreds will line up Thursday and thousands will come through the doors on Friday in search of bargains on toys and electronics. (AP Photo/Jim Anderson)

    Denver Wal-Mart Supercenter employee Aaron Sanford stocks toys on shelves, Wednesday, Nov. 23, 2016, to prepare for a Thanksgiving night rush that kicks off this year's Black Friday weekend. Sanford and his colleagues anticipate hundreds will line up ... Thursday and thousands will come through the doors on Friday in search of bargains on toys and electronics. (AP Photo/Jim Anderson) (The Associated Press)

  • Holiday shoppers are reflected in a store window as they maneuver through the intersection of State and Washington Streets in Chicago's famed Loop, Wednesday, Nov. 23, 2016, in Chicago. (AP Photo/Charles Rex Arbogast)

    Holiday shoppers are reflected in a store window as they maneuver through the intersection of State and Washington Streets in Chicago's famed Loop, Wednesday, Nov. 23, 2016, in Chicago. (AP Photo/Charles Rex Arbogast) (The Associated Press)

Some gobble down turkey, then shop to start holiday season

Markets Associated Press

Gobble down the turkey, then head to the stores.

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Thanksgiving Day, rather than the day afterward, has become the start of the holiday shopping season in a shift that delights some and disgusts others.

Many of the nation's mall operators and the big retailers like J.C. Penney and Macy's that anchor them would like to see it established as a new Thanksgiving tradition. The competition to grab customers first is keen.

But many workers complain that stores are putting profits over workers' time to be with their families. And some shoppers vow never to visit stores on the holiday.

In general, many are offering the same deals in their brick-and-mortar stores as online, and they're pushing them even earlier this year for online shoppers.