Amazon Launches Black Friday Deals Store

By Markets MarketWatch Pulse

Amazon.com Inc. said Tuesday that it has launched its Black Friday Deals Store, offering new deals as often as every five minutes through Dec. 22. For the first time, Alexa voice shopping will be available for Prime members using devices such as the Echo Dot. Prime members are also eligible for additional deals. Amazon has created curated holiday gift guides including one for home and another for electronics, and Watch-a-Deal alerts to keep track of discounts. Starting Nov. 15, Package X-Ray will allow customers who own an iPhone to see what's been delivered without opening the box by scanning a barcode with the camera icon in the Amazon mobile app. Amazon shares are up 0.4% in premarket trading, and up nearly 17% for the year so far. The S&P 500 INdex is up 4% for 2016 to date.

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