Nike Tops List For Apparel And Footwear In Piper Jaffrey Teen Survey

By Markets MarketWatch Pulse

Nike Inc. is by far the top choice for apparel and footwear among teens, according to the latest semi-annual Piper Jaffrey Taking Stock with Teens Survey. In the clothing category, Nike got 29% of the votes, followed by American Eagle (9%) and Forever 21 (5%). Nike got 51% of the footwear vote, followed by Vans, a VF Corp. brand, with 9%, and Converse, a Nike brand, with 7%. Piper Jaffrey polled 10,000 teens in 46 states with an average household income of $68,000. Michael Kors Holdings Ltd is the top handbag choice with 34%, followed by Kate Spade & Co. with 19%. The top restaurant choice was Starbucks Corp. with 14% of the vote. Restaurants represented 23% of the overall spend for upper-income teens, Piper Jaffrey said. Nike shares are down 0.2% in Friday trading, and down nearly 17% for the year so far. Michael Kors shares are up 0.7% on Friday, and up 17.3% for the year so far. And Starbucks shares are up 0.5% for the day and down 11.3% for the calendar year so far. The S&P 500 Index is up 4.7% for 2016 so far.

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