Mondelez To Enter China Chocolate Market With Milka Brand

By Markets MarketWatch Pulse

Mondelez International Inc. said Wednesday that it will enter the $2.8 billion China chocolate market with the Milka brand. More than a dozen core products along with special edition items will land on shelves in September. Mondelez has been in China for 30 years, and entered China's gum market in 2012, which has grown into a $200 million business, the company said. Mondelez shares are inactive in premarket trading, but up 7.7% for the past year. The S&P 500 Index is up 4.9% for the last 12 months.

Continue Reading Below

Copyright © 2016 MarketWatch, Inc.