Under Armour Launches First Mobile Shopping App

By Markets MarketWatch Pulse

Under Armour Inc. said Tuesday that it launched its first mobile shopping app, UA Shop, which is built on the Under Armour Connected Fitness platform. The app draws information from the user's workout history, purchase history, and other data to make shopping recommendations. The app has Apple Pay , customer reviews, and other features. UA Shop is launching with the new Under Armour Account, which creates a single user profile for all Under Armour apps. Under Armour shares are up 0.2% in Tuesday trading, but down 11.4% for the year so far. The S&P 500 is up 3.5% for the year to date.

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