NEW YORK – A California company that makes an eggless mayonnaise alternative has the U.S. egg industry scrambling.
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The American Egg Board, which is responsible for the "Incredible, Edible Egg" slogan, waged a campaign to counter the emergence of Hampton Creek's Just Mayo spread, and even tried to prevent its sale at Whole Foods grocery stores, according to documents provided to The Associated Press.
The documents offer a sometimes comic glimpse into the alarm the group felt about the startup and its CEO, Josh Tetrick, who has said he wants to make the food system more environmentally friendly.
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