WINSTON-SALEM, N.C. – Insurance companies, government agencies and groups advocating the federal Affordable Care Act are focusing on signing up uninsured Hispanic families by visiting churches, supermarkets and coin laundries.
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Latinos accounted for just 11 percent of those who bought private policies during the initial sign-up period, which ended in March. Boosting the nearly 7 million who signed up for coverage last time depends on reaching people who have been long uninsured or never insured, and that means targeting Hispanic communities.
So Spanish-speaking insurance agents in North Carolina are setting up tables and computers in Latino supermarkets to meet potential customers.
U.S. Health & Human Services Secretary Sylvia Burwell chatted with Hispanic bloggers and television interviewers on Univision and Telemundo.
Groups from Arizona to Georgia are launching phone banks and enrollment drives.