New York-based Price Chopper supermarket chain changing name to Market 32 in rebranding move

Markets Associated Press

The Price Chopper supermarket chain plans to change the name of its 135 stores in six states to Market 32 in a $300 million rebranding move.

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Schenectady-based parent company Golub (GOH'-luhb) Corp. announced Tuesday that the change will begin in the spring as the chain modernizes its stores and offers new services and products.

The first conversions will be made at New York Price Chopper stores in Saratoga County's Clifton Park and Wilton and a third in Pittsfield, Massachusetts. A second round will begin over the next 18 months at 10 to 15 stores. More than half of the company's stores will be converted within five years.

Construction of the first new store to bear the Market 32 name will begin Wednesday in Sutton, Massachusetts.

Price Chopper also has stores in Vermont, Connecticut, Pennsylvania and Massachusetts.