Wal-Mart looks to buff health care credentials with one-stop health insurance shopping

Industries Associated Press

Wal-Mart is taking its one-stop shopping to another area: health insurance.

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The world's largest retailer plans to work with DirectHealth.com, an online health insurance comparison site and agency, to allow shoppers to compare coverage options and enroll in a plan — whether it's a Medicare or public health care exchange plan.

Customers can enroll online, by phone or at 2,700 of Wal-Mart's more than 4,000 stores, starting Oct. 10. The stores will be staffed with independent insurance agents from DirectHealth.com.

The strategy is another step into insurance marketing as the retailer tries to use its mammoth size to expand beyond food and other basics at a time of sluggish traffic and sales.