NASCAR will promote its revamped Chase for the Sprint Cup championship format with a new ad campaign officially launched Friday themed "Sixteen nations: Ten battles. One will prevail."

The campaign is a collaboration between ad agency Ogilvy & Mather New York, NASCAR and ESPN, and features five original television spots and an educational video. There's also a social media push behind the campaign, and several drivers tweeted a link to the educational video earlier this week.

It's the most engaging advertising campaign in NASCAR history, and is meant to draw attention to the 10-race Chase that begins Sept. 14. The final phase of the campaign, before the Nov. 16 season finale at Homestead, concludes with the "Four nations battle. One will prevail" theme.