New Mexico Chile joins Idaho Potatoes as certified crop; program provides protections

Markets Associated Press

New Mexico is looking to a new certification program to protect the reputation of one of its signature crops: chile.

Continue Reading Below

Gov. Susana Martinez and other officials unveiled the program before a packed room of chile aficionados gathered Tuesday at The Range in Bernalillo. The Range is the first restaurant to sign up.

New Mexico Certified Chile joins other well-known trademarked products such as Vidalia Onions and Idaho Potatoes.

Martinez says chile is a way of life in New Mexico and contributes more than $400 million every year to the state's economy. She says people shouldn't have to ask whether it's really New Mexico-grown chile.

The program builds upon on existing law that makes it illegal to advertise any product as New Mexico chile unless it's actually grown in the state.

Continue Reading Below