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U.S. equity markets fell deeper into the red for the week on Friday as traders digested the latest consumer sentiment data. 

Today's Markets

As of 10:08 a.m. ET, the Dow Jones Industrial Average fell 42 points, or 0.25%, to 16804, the S&P 500 dipped 3.4 points, or 0.18%, to 1953 and the Nasdaq Composite slumped 3.2 points, or 0.07%, to 4376.

The markets have meandered lower this week as traders have dealt with somewhat disappointing data and chatter about future rate hikes from the Federal Reserve. 

Nike (NKE) posted better-than-expected quarterly earnings after the bell on Thursday, sending shares of the blue-chip footwear maker rising. 

Friday was off to a fairly quiet start. A gauge of consumer sentiment from Thomson Reuters and the University of Michigan rose to 82.5 in June, from a final reading of 81.9 in May, beating Wall Street’s expectations of an increase to 82.

In commodities, U.S. crude oil futures rose 4 cents, or 0.04%, to $105.88 a barrel. Wholesale New York Harbor gasoline gained 0.4% to $3.098 a gallon. Gold dipped 10 cents, or 0.01%, to $1,317 a troy ounce. 

Follow Adam Samson on Twitter @adamsamson.