SAN FRANCISCO – Apple Inc. surrendered market share in the tablet market to Samsung in the third quarter, as the iPad maker's sales fell from the previous quarter, IDC said Wednesday. Apple was still the No. 1 tablet vendor in the world, but its share fell to 30% from 40% in the year-earlier period. Samsung was till No. 2, with 20% share, up from 12% in the same quarter last year. Tablet shipments totaled 48 million in the quarter, slightly below expectations, but up 37% year-over-year. IDC said Apple was hurt by a decision to move its product launches from earlier in the year to the fourth quarter. "With no new iPad product launches in the second or third quarter to drive volume, Apple experienced a quarter-over-quarter decline in shipments," IDC said in a statement. But the tech research group said Apple is expected to get a lift from its recent rollout, including the iPad Air, which goes on sale Friday. Google Inc. also remained dominant when it comes to operating systems. "Android products once again drove much of the shipment growth in the market as iOS growth stalled and Windows tablets continued to struggle to win over consumers," IDC said.
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