The European Central Bank left interest rates at a record low 0.5 percent on Thursday following signs of a tentative recovery in the euro zone economy.
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Its president, Mario Draghi, is expected to emphasize the message that rates will stay at record lows for an extended period at the news conference, which starts at 1230 GMT.
Stronger economic reports in the past few days support the ECB's expectations of a pick-up later this year, though the policy options are complicated by market responses to the U.S. Federal Reserve's plans to slow its economic stimulus program.
The ECB reacted last month to market turmoil sparked by the Fed's exit plan by breaking with precedent and offering forward guidance on rates, saying it may yet cut further.
Individual policymakers' interpretations of that guidance over the last month have blurred the message, however, with Bundesbank chief Jens Weidmann insisting the ECB had not "tied itself to the mast".
The result is that the initiative has proven only partially successful in calming markets and offsetting fallout from the Fed's stance.
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On Wednesday, the Fed said it would keep buying $85 billion in mortgage and Treasury securities per month in an effort to strengthen the economy, and gave a more dovish tilt to its post-meeting statement.
"That was in line with expectations," Rabobank economist Elwin de Groot said of the decision to leave rates unchanged, almost universally expected in a Reuters poll.
"At this stage, we've seen several indicators improving a little bit. Today, the update on the PMI surveys confirmed that point," he said of closely watched business surveys, which showed that last month euro zone manufacturing grew for the first time in two years.
Unemployment in the 17-country bloc sharing the euro fell for the first time in more than two years in June.
But lending to firms is still declining in the euro zone and is especially weak across the bloc's troubled debtor countries, which could keep calls for lower policy rates alive.
"There was no immediate pressure for the ECB to do more," de Groot said, but added: "There is a lot of uncertainty and if the economic recovery does not become more visible in the second half, they will be forced to do more."
GUIDANCE ON GUIDANCE
In a letter to a European parliamentarian, dated July 31 and published on Thursday, Draghi said the central bank's policy was "highly accommodative".
"We expect that our monetary policy will support the recovery, which we expect to begin in the second half of the year," he said.
In addition to the growth outlook, a focus at Thursday's news conference will be on discussion about publishing the minutes of Council meetings, and the forward guidance message.
Draghi said on Tuesday he wanted to begin publishing the minutes of ECB meetings, which until now have been kept secret, and Jens Weidmann also favors the move.
However, such a move to increase transparency is sure to meet resistance from some ECB policymakers, who fear the move could open them up to political pressure from national governments, and a change would take time to agree.
Explaining the ECB's expectation that it would keep rates at record lows for an "extended period", Draghi gave little away last month when pressed on the timeframe, saying it was "not six months, it's not 12 months. It's an extended period of time."
The ECB's steer is more flimsy than the guidance offered by the Fed, which, aside from getting ready to call time on its quantitative easing plan, has promised to keep its main interest rate near zero at least until the unemployment rate falls to 6.5 percent and as long as inflation stays below 2.5 percent.
Analysts did not expect Draghi to come out with any specific time horizon or thresholds for the ECB's guidance, making the tone of his comments all the more important.
"He will try to verbally reinforce the guidance and the downside bias on rates, and probably threaten action if there is no improvement, which could put the focus on the next couple of meetings for any additional policy measures," said Nick Matthews, economist at Nomura.