MILAN -(Dow Jones)- Fiat SpA's (F.MI) Alfa Romeo sports car brand missed its sales targets for all models in 2010, but only narrowly missed that for the new Giulietta model.
Since the launch of the mid-sized hatchback in May, Alfa Romeo sold nearly 39,800 units in Europe, according to an MF-Dow Jones calculation.
Alfa Romeo had set a target of 40,000 when it presented the car to the press in April.
The latest attempt to rejuvenate the brand, the Giulietta is aimed at the mid-range segment of the car market dominated by Volkswagen AG's (VOW.XE) Golf.
As for the overall sales target for all its models, which includes the MiTo, the brand missed it by slightly fewer than 10,000 units.
In 2010, Alfa Romeo sold 110,128 units in the European Union and European Free Trade Association member countries, according to figures released Friday by ACEA, an industry lobby group. It had aimed to sell 120,000 vehicles.
The amount is virtually flat on the previous year, down 0.4%, leaving the brand with the same market share of 0.8%.
Alfa Romeo has been the focus of attention ever since Volkswagen expressed interest in buying it last year.
Fiat, which is trying to revive the brand, has refused to sell it.
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