Hollywood tough guy Bruce Willis is starring in an advertising campaign for Russia's National Bank Trust, which sources said will net the action star $3 million over two years, The Moscow Times reported Wednesday.
Billboards featuring the "Die Hard" actor sporting a leather jacket were launched Monday with a slogan that translates as “Trust, it's just like me, only [it's] a bank,” according to the Russian newspaper.
By the end of 2010, the billboards will be seen in 170 cities across Russia. Willis will also appear in an Internet campaign and on promotional material at bank branches, the report said.
Dmitry Chukseyev, communications vice president at Trust, told The Moscow Times, “Bruce Willis is power. He works much better than cabbage,” alluding to the bank's summer campaign which featured cabbage -- Russian slang for cash.