DETROIT (Reuters) - General Motors Co
continued to shake up its marketing team, naming Thursday
Hyundai Motor Co executive Chris Perry as vice
president for Chevrolet marketing, GM said.
Perry, 50, follows former Hyundai colleague Joel Ewanick to
GM, who took over GM's U.S. marketing reins in May.
Perry replaces Jim Campbell, 46, who will remain at GM as
vice present for GM performance vehicles and motor sports.
Ewanick is widely credited with some of the marketing
strategies that helped South Korean automaker Hyundai increase
2009 sales while overall U.S. vehicle sales declined.
Two weeks after joining GM, Ewanick switched Chevy's
advertising account to Omnicom Group's Goody,
Silverstein and Partners.
Campbell-Ewald lost the Chevy account in April after 91
years. The agency created many memorable Chevrolet ads at a
time when GM was dominant in the U.S. market, including the
"Baseball, hot dogs, apple pie and Chevrolet" ads of the 1970s
and "See the USA in your Chevrolet".
The Chevy account was moved to the U.S. offices of Publicis
Groupe SA, and in May, to Goody, Silverstein and
The Chevrolet Motor Co was formed in 1911. Chevy accounts
for about 70 percent of GM's U.S. sales.
Hyundai has not named a replacement for Perry, who resigned
from on Thursday, Hyundai spokesman Chris Hosford said.
Perry worked for Hyundai for the past decade and replaced
Ewanick at Hyundai.
(Reporting by Bernie Woodall)