By Gabriel Madway

SAN FRANCISCO (Reuters) - Hewlett-Packard Co
Wednesday named executive search firm Spencer Stuart
to lead the search for a new chief executive following the
stunning ouster of Mark Hurd this month.

The search will consider both internal and external
candidates to helm the world's largest technology company by

A number of names have already been floated by analysts as
candidates for HP's top job, though the company said it will
not comment on the process or potential successors.

Analysts say possible candidates include HP's PC division
chief Todd Bradley, EMC's Pat Gelsinger, IBM's
Steve Mills, Microsoft's Stephen Elop and Motorola's
Greg Brown.

HP announced Hurd's resignation on Aug. 6. The company said
Hurd filed inaccurate expense reports related to a female
marketing contractor, Jodie Fisher, who worked for Hurd's
office from 2007 through 2009.

Hurd, 53, has been credited with turning around HP after he
took the CEO post in 2005, cutting costs and diversifying its
revenue base.

The company is scheduled to host an analyst meeting in late
September, and some HP watchers believe the company may try to
bring a new chief onboard by then, which would mean a very
rapid search by industry standards.

In 2005, Hurd was plucked from relative obscurity at NCR
and given the top job at HP.

That hunt was conducted extremely quickly, according to a
source familiar with the matter. A typical search of that kind
generally takes four months, this person said, but Hurd came on
board seven weeks after HP parted ways with Carly Fiorina in
February of 2005.

The source said the shortlist in 2005 had five or six

This person estimated HP would spend around $1 million on
the search for Hurd's successor, based on the cost of similar

HP's board named director John Hammergren to chair the
search committee. The committee also includes directors Marc
Andreessen, Laurence Babbio Jr., and Joel Hyatt.

Hammergren said in a statement that the group is aiming to
conduct a "swift, thorough and confidential search process."

Separately, HP named former Bloomberg News correspondent
Connie Guglielmo to lead corporate communications.

Shares of HP closed up 1.3 percent at $41.36 on the New
York Stock Exchange.
(Reporting by Gabriel Madway; Editing by Phil Berlowitz,
Bernard Orr)