The Washington Post Co. (WPO) has agreed to change its name to Graham Holdings effective Nov. 29.

The move comes as part of an earlier agreement reached with Amazon (AMZN) CEO Jeff Bezos when he bought The Washington Post newspaper and certain other publishing assets in October. The Post itself will maintain its name. 

With the new name, the D.C.-based media giant will adopt the ticker symbol “GHC.” Shares of The Washington Post Co. closed down 1.5% to $644.75 on Monday.

Bezos in October bought The Washington Post newspaper and certain other publishing assets – completely separately from Amazon – for $250 million. Those assets are now privately held. 

Graham Holdings, which remains a publicly-traded entity, encompasses several different media and education businesses, including a number of small-city cable stations and Kaplan, which provides education services including test preparation.

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