Super Bowl 52 ads are sold out: Report

By FeaturesFOXBusiness

Remaining commercial spots for Super Bowl LII sold out on Friday, less than 48 hours before kickoff, according to a report.

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“Super Bowl LII is sold out,” Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, said in a statement to Variety. “We booked record revenue, and advertiser enthusiasm for the game is at an all-time high."

Advertising spots were still on the market as of Friday, with Toyota and web services firm Wix.com each confirming that they had secured commercial time, Variety reported. A 30-second Super Bowl ad spot is reportedly selling for more than $5 million ahead of this year’s game between the New England Patriots and the Philadelphia Eagles.

Super Bowl ad sales appeared strong this year even as viewership declined nearly 10% for the NFL’s regular-season broadcasts. The Super Bowl has so far avoided any ratings slump, drawing at least 106 million viewers every year since 2010 and topping all other television programs annually.

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Lovinger said in mid-January that the network has less than 10 remaining 30-second ad spots available for sale. Lovinger said the network expects to earn roughly $500 million in advertising from the game, which would potentially amount to a record haul for the game and match what the first two hours of NBC’s “Today” show earns in ad revenue for a full year.

This story has been updated.

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