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Four Tips for Starting up Your Own Business
Four gutsy innovators on what it took to put them in the driver's seat to success.

Women Entrepreneurs

Company: Breathe Fitness

Founder: Gina Berta

Advice: Spend money in the right places. “We changed our marketing [early] and our numbers jumped significantly. I hired a fitness consultant who pointed out that we were marketing ourselves as a gym, not as a personal training studio, the gym’s upscale alternative. If you want to achieve certain goals, you have to invest in the right tools. It was the best money I ever spent.”

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Women Entrepreneurs

Company: The Woodhouse Day SpaR

 Founder: Jeni Garrett

Advice: Take time to plan. Slow times in the economy are often the best time. Over the last year, Woodhouse franchise growth has slowed, but the spa business has picked up. “We took this time to make some changes in our product line and update our menu of services. You don’t stop moving because things are slow, and if they’re not slow, you create some down time to prepare your playing field.”

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Women Entrepreneurs

Company: Krupp Kommunications, Inc.

Founder: Heidi Krupp

Advice: “Share what you’ve learned with the people around you. Follow your instincts and your gut. Parlay. Parlay. Parlay. Never miss an opportunity; ‘no’ is not an answer.”   

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Women Entrepreneurs

Company: Erica Peitler & Associates, Inc.

Founder: Erica Peitler

Advice: “Take a risk early on because there are a lot of opportunities to learn—even if you fail initially. Failure isn’t the end game, but another learning opportunity. Failing actually goes with entrepreneurship; most, if not all entrepreneurs, have gone out of business and retooled and reinvested. Failing is only failure if you stop trying.”

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Four Tips for Starting up Your Own Business

Four gutsy innovators on what it took to put them in the driver's seat to success.

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