WPP Acquires Deeplocal

Features Dow Jones Newswires

Public relations giant WPP PLC (WPP.LN) Thursday said it has acquired Deeplocal, Inc, an innovation studio with annual revenue of $12 million that is focused on product invention, design, and engineering for marketing campaigns in the U.S.

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WPP didn't give a price for the purchase.

Shares at 0853 GMT, down 38 pence, or 2.2%, at 1,684 pence valuing the company at GBP21.5 billion.

-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

(END) Dow Jones Newswires

April 27, 2017 05:10 ET (09:10 GMT)