Starbucks to Offer Free Drinks During Holiday Season

Food and Beverage Associated Press

A Starbucks store is seen inside the Tom Bradley terminal at LAX airport in Los Angeles, California, United States on October 27, 2015. REUTERS/Lucy Nicholson/File Photo (Copyright Reuters 2016)

Starbucks aims to drum up holiday sales with promises of free espresso drinks this season — as long as you're in the right store.

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Starting Friday, select Starbucks stores will host 1,000 Pop Up Cheer Parties over 10 days, where customers can enjoy free tall handcrafted espresso beverages, from mochas to chestnut praline lattes.

The event will be held at 100 Starbucks stores in the U.S. per day, from 1-2 p.m. local time, over 10 days. The locations will change daily and will be listed on starbucks.com/cheer and Twitter with the hashtags #FindCheer #10daysofcheer.

Customers also can visit participating Starbucks stores to receive a "cheer card" that will provide discounts on beverages, lunch items and other items for 10 Days of Cheer.