Rising star: YouTube playing key role in Google's success

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  • FILE - This Thursday, Jan. 3, 2013, file photo shows Google's headquarters in Mountain View, Calif. Alphabet Inc., the parent company of Google, reports financial results Thursday, Oct. 27, 2016. (AP Photo/Marcio Jose Sanchez, File)

    FILE - This Thursday, Jan. 3, 2013, file photo shows Google's headquarters in Mountain View, Calif. Alphabet Inc., the parent company of Google, reports financial results Thursday, Oct. 27, 2016. (AP Photo/Marcio Jose Sanchez, File) (The Associated Press)

  • FILE - This Friday, Nov. 13, 2015, file photo shows the YouTube music app on a mobile phone, in Los Angeles. A decade after Google bought the video site YouTube amid widespread skepticism, YouTube is playing a increasingly important role in the internet company’s current success and future ambitions. Alphabet Inc., the parent company of Google, reports financial results Thursday, Oct. 27, 2016. (AP Photo/Richard Vogel, File)

    FILE - This Friday, Nov. 13, 2015, file photo shows the YouTube music app on a mobile phone, in Los Angeles. A decade after Google bought the video site YouTube amid widespread skepticism, YouTube is playing a increasingly important role in the ... internet company’s current success and future ambitions. Alphabet Inc., the parent company of Google, reports financial results Thursday, Oct. 27, 2016. (AP Photo/Richard Vogel, File) (The Associated Press)

  • FILE - This Thursday, Jan. 3, 2013, file photo shows Google's headquarters in Mountain View, Calif. Alphabet Inc., the parent company of Google, reports financial results Thursday, Oct. 27, 2016. (AP Photo/Marcio Jose Sanchez, File)

    FILE - This Thursday, Jan. 3, 2013, file photo shows Google's headquarters in Mountain View, Calif. Alphabet Inc., the parent company of Google, reports financial results Thursday, Oct. 27, 2016. (AP Photo/Marcio Jose Sanchez, File) (The Associated Press)

YouTube has emerged as a break-out star in Google's cast of services as the online video site upstages cable television among a younger generation of viewers looking for amusement, news and music on their smartphones.

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The trend has been shifting a bigger chunk of advertising budgets from traditional network television programming to the more eclectic and diversified mix of clips ranging from cute cat videos to sobering shots of street violence found on YouTube.

As more advertising dollars flow to YouTube, it's making the already hugely profitable Google even more prosperous. In a third-quarter report released Thursday, Google's corporate parent, Alphabet Inc., said it earned $5.1 billion, or $7.25 per share, a 27 percent increase from the same time last year. Revenue climbed 20 percent to $22.5 billion.