• FILE - In this Wednesday, Sept. 7, 2016, file photo, Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products, in San Francisco. Apple reported Tuesday, Oct. 25, 2016, that it sold 45.5 million iPhones in the previous quarter, 5 percent fewer than it sold a year earlier. But the giant tech company's rosy forecast for the holidays was better than what Wall Street had been expecting. (AP Photo/Marcio Jose Sanchez, File)

    FILE - In this Wednesday, Sept. 7, 2016, file photo, Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products, in San Francisco. Apple reported Tuesday, Oct. 25, 2016, that it sold 45.5 million iPhones in the previous ... quarter, 5 percent fewer than it sold a year earlier. But the giant tech company's rosy forecast for the holidays was better than what Wall Street had been expecting. (AP Photo/Marcio Jose Sanchez, File) (The Associated Press)

  • FILE - In this Wednesday, Sept. 7, 2016, file photo, Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products, in San Francisco. Apple reported Tuesday, Oct. 25, 2016, that it sold 45.5 million iPhones in the previous quarter, 5 percent fewer than it sold a year earlier. But the giant tech company's rosy forecast for the holidays was better than what Wall Street had been expecting. (AP Photo/Marcio Jose Sanchez, File)

    FILE - In this Wednesday, Sept. 7, 2016, file photo, Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products, in San Francisco. Apple reported Tuesday, Oct. 25, 2016, that it sold 45.5 million iPhones in the previous ... quarter, 5 percent fewer than it sold a year earlier. But the giant tech company's rosy forecast for the holidays was better than what Wall Street had been expecting. (AP Photo/Marcio Jose Sanchez, File) (The Associated Press)

Apple's quarterly sales fall, but forecast calls for gains

Features Associated Press

Apple says it sold 45.5 million iPhones in the last quarter, 5 percent fewer than it sold a year earlier. But the giant tech company's rosy forecast for the holidays was better than what Wall Street had been expecting.

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Apple reported Tuesday that its revenue declined 9 percent to $46.8 billion for the quarter that ended last month. Profit fell 19 percent to $9 billion.

The results are a reflection of lukewarm interest in last year's iPhone models. Apple released two new models, the iPhone 7 and 7 Plus, just two weeks before the quarter ended.

Apple is forecasting a return to sales growth in the three months ending December, after three quarterly declines. Analysts say that's a good indicator for 2017. The holiday quarter is traditionally Apple's biggest.