• A Dyson, left, and SharkNinja cleaning heads from an upright vacuum are positioned together at the evacuumstore.com retail location in Braintree, Mass., Thursday, Oct. 20, 2016. Dyson and SharkNinja, fierce competitors in the U.S. vacuum cleaner market, have settled a bitter legal dispute. The two companies were to have duked it out in federal court over advertising campaigns in which each claimed their vacuums had the best suction or cleaned better. (AP Photo/Charles Krupa)

    A Dyson, left, and SharkNinja cleaning heads from an upright vacuum are positioned together at the evacuumstore.com retail location in Braintree, Mass., Thursday, Oct. 20, 2016. Dyson and SharkNinja, fierce competitors in the U.S. vacuum cleaner ... market, have settled a bitter legal dispute. The two companies were to have duked it out in federal court over advertising campaigns in which each claimed their vacuums had the best suction or cleaned better. (AP Photo/Charles Krupa) (The Associated Press)

  • A Dyson, left, and SharkNinja upright vacuum cleaners are positioned together at the evacuumstore.com retail location in Braintree, Mass., Thursday, Oct. 20, 2016. Dyson and SharkNinja, fierce competitors in the U.S. vacuum cleaner market, have settled a bitter legal dispute. The two companies were to have duked it out in federal court over advertising campaigns in which each claimed their vacuums had the best suction or cleaned better. (AP Photo/Charles Krupa)

    A Dyson, left, and SharkNinja upright vacuum cleaners are positioned together at the evacuumstore.com retail location in Braintree, Mass., Thursday, Oct. 20, 2016. Dyson and SharkNinja, fierce competitors in the U.S. vacuum cleaner market, have ... settled a bitter legal dispute. The two companies were to have duked it out in federal court over advertising campaigns in which each claimed their vacuums had the best suction or cleaned better. (AP Photo/Charles Krupa) (The Associated Press)

  • A Dyson, left, and SharkNinja upright vacuum cleaners are positioned together at the evacuumstore.com retail location in Braintree, Mass., Thursday, Oct. 20, 2016. Dyson and SharkNinja, fierce competitors in the U.S. vacuum cleaner market, have settled a bitter legal dispute. The two companies were to have duked it out in federal court over advertising campaigns in which each claimed their vacuums had the best suction or cleaned better. (AP Photo/Charles Krupa)

    A Dyson, left, and SharkNinja upright vacuum cleaners are positioned together at the evacuumstore.com retail location in Braintree, Mass., Thursday, Oct. 20, 2016. Dyson and SharkNinja, fierce competitors in the U.S. vacuum cleaner market, have ... settled a bitter legal dispute. The two companies were to have duked it out in federal court over advertising campaigns in which each claimed their vacuums had the best suction or cleaned better. (AP Photo/Charles Krupa) (The Associated Press)

SharkNinja, Dyson end legal battle over advertising claims

Features Associated Press

Two of the most well-known names in vacuum cleaners have ended a two-year legal battle over just how much their products suck.

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Dyson and SharkNinja filed a notice in court Thursday saying both sides have agreed to dismiss their claims accusing the other of violating state and federal laws against false and misleading advertising.

Dyson, the British technology company known for its upscale vacuums, and Massachusetts-based SharkNinja Operating LLC, known for its infomercials and lower-priced vacuums, had sued each other over advertising campaigns in which they claimed their vacuums had significantly more suction or were better at deep-cleaning.

A trial had been set to begin Monday in federal court in Boston.

Both companies have agreed to pay their own legal fees and costs.