Harley-Davidson eyes Asian riders to rev up growth

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  • Technician Chris Bailey services a Harley-Davidson Classic at Harley-Davidson of Frederick in Frederick Maryland, October 23, 2012.    REUTERS/Gary Cameron/File Photo

    Technician Chris Bailey services a Harley-Davidson Classic at Harley-Davidson of Frederick in Frederick Maryland, October 23, 2012. REUTERS/Gary Cameron/File Photo (Copyright Reuters 2016)

  • The logo of Harley Davidson company is pictured on a motorcycle in Paris, France, May 8, 2016. REUTERS/Jacky Naegelen

    The logo of Harley Davidson company is pictured on a motorcycle in Paris, France, May 8, 2016. REUTERS/Jacky Naegelen (Copyright Reuters 2016)

U.S. motorcycle maker Harley-Davidson Inc plans to boost its focus on Asia to accelerate growth by entering new countries and expanding its dealerships, its chief executive said, as it seeks to become less dependent on its home market.

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Harley is optimistic about its growth from existing Asian markets including China, India and Vietnam, and was studying entering new countries like Cambodia, CEO Matthew Levatich said.

"There is really an incredible amount of potential for us in the region," he said in an interview at the company's regional headquarters in Singapore.

(Reporting by Aradhana Aravindan; Editing by Stephen Coates)