In this Salute to American Success, we’re taking a look at Faithbox, a company that delivers Christian products through a subscription box service, and its founder and CEO Willie Morris.
Although he grew up a Catholic, Morris said he wasn’t always religious.
“There was a period where I turned my back on religion completely,” he said. “It happened while I was in college, and it kind of continued for a few years after too.”
The 31-year-old, who in the past has worked in the tech field, said he had already created other companies in Florida, but this time he wanted to do something different.
“I’ve always had the entrepreneurial itch,” Morris said. “I wanted to do more than Christian book stores. I wanted to do something to give back… I’m a big believer in giving back to the world we live in. The box model is a great way to create a community to do amazing things.”
According to Morris, Faithbox aims to strengthen people’s faith in a positive, every day-type way. The box contains a daily devotional book with quotes, scriptures and prayers. Faithbox also includes products from eco-friendly and ethical companies.
“The biggest impact most of us have is in the companies we support,” Morris said. “We generally know which companies are doing well and which are doing bad [ethically]. As Christians, we need to support companies that are doing well in the world. That was the basis for Faithbox.”
Despite the expansion of the subscription box industry, Morris isn’t concerned about competition.
“We don’t feel like we have any competition because it’s so unique and because of what we publish,” he said. “We got there first, so we were able to grow our membership pretty big.”
Today, Faithbox continues to grow. According to Morris, the company has shipped to 20 countries total (including the US, not including APO/military addresses).
Faithbox also partners with Rice Bowls, a non-profit organization that provides food to orphans around the world.
“The Rice Bowl partnership is incredible,” Morris said. “We’ve been working with them since January and have provided more than 60,000 meals with the partnership.”
He added: “This whole operation has [placed] a lot of unexpected emotional impact on me, our team and our customers. The highlight is every month when we get feedback, and when we get to hit the “donate” button to Rice Bowls. It’s really inspiring and makes me feel like I’m on the right path. We are making a difference.”