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(Reuters)

Calling BS on the Leadership Business

By Business Leaders FOXBusiness

It wasn’t very long ago that you rarely heard words like “entrepreneurship” and “leadership” in business conversation. People just started businesses and ran companies. That’s what they did, so that’s what they identified with. Their jobs. Their work. Their companies. Not labels.

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To my knowledge, that hasn’t changed. But somehow, right under our very noses, emerged a massively overhyped fad made up of crazed zealots and opportunists that are essentially co-opting and capitalizing on the most critical function in the business world: those who start and run companies.

Today we have countless authors, bloggers, coaches, academics and gurus – self-proclaimed experts who, with rare exception, have never actually run a business or led a real company. And yet, without any first-hand experience, they’ve become preachers on a subject they have absolutely no visceral feel for.

Let me tell you why that’s an issue. Building a business into a thriving enterprise is not a skill you’re born with. It’s not a discipline you can learn in school. And while you can learn the fundamentals – the various functions of how a business operates – getting good at it is almost entirely experiential.

Now, here’s where this gets interesting. If you read books by some of the great management consultants and CEOs of our time – Peter Drucker, Andy Grove, and Mark McCormack, to name a few – you won’t find words like “leadership” and “entrepreneurship” thrown around a lot because they’re fairly amorphous terms.

No wonder we now have an enormous underclass of self-described entrepreneurs and leaders – CEOs of one-person companies. A more accurate description is that they’re self-employed. They’ve abandoned the labor force by the millions, which is why we actually have the lowest workforce participation rate and fewest new business starts in three decades.

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It seems the more we talk about entrepreneurship and leadership – not just talk but also generate, consume and propagate enormous amounts of content and communication – the less we actually do about it. No wonder. Everyone’s too busy blogging, reading, commenting, tweeting, sharing, posting and liking to get much done.

A couple of months ago, Stanford University business professor Jeffrey Pfeffer published a book called “Leadership BS: Fixing Workplaces and Careers One Truth at a Time.” Pfeffer’s premise is that what he calls “the multibillion dollar leadership industry” has done little to improve executive careers, toxic workplaces and employee engagement.

Of course that’s true. What’s also true is that amateurs now dominate the leadership genre and the content they generate is overwhelmingly BS. After all, the vast majority of information and communication propagated through blogs and social media is user-generated content dominated by popular myths, feel-good fads, inspirational fluff and pseudoscience.

But this issue goes so much deeper than that. Of course we’d all like our bosses to be effective people managers instead of dysfunctional tyrants who rose to their level of incompetence via the Peter Principle. We’d like them to be more motivating, empowering and respectful, rather than the abusive, egotistical jerks we so often find at the top.

There’s just one problem with that. We all want happy marriages, parents who are supportive and wise, families that don’t resemble dystopian sitcoms, communities where everyone gets along and cultures that aren’t divided by political factions and civil wars. What in the world makes us think we can control how our companies work when we can’t control how any other organization of two or more people functions? 

Every organization on Earth is a construct of man and a function of the human condition, meaning it’s more about human psychology and relationships than anything else. As long as there are dysfunctional individuals and differences among us, there will be dysfunctional families, organizations, communities, cities, nations and yes, companies and their cultures.  

That’s why the same ideals that built a great culture can also build great companies. Concepts like freedom, meritocracy, competition, personal accountability and transparency are all critical to free markets. Employees thrive at companies like Amazon (AMZN) and Apple (AAPL) because they’re built on a foundation of principles that are very similar to those that built this nation.

But there’s a catch. Even if CEOs could know all there is to know about business, markets, products, technology, finance, economics and management, there’s still a complex set of variables we simplistically call the human element that determines how they run their companies. And you simply can’t regulate or legislate that or risk losing what makes free markets work.

Truth is, of the hundreds of successful founders, executives and VCs I’ve known over the decades, none ever attributed their accomplishments to a book, a coach, a professor or an inspirational speaker. It’s all about smarts, guts, good behavior, smart decisions and experience. And while they all had mentors who helped them along the way, they were those who came before them, not amateurs with fancy labels.

What do you think?

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