People make New Year’s resolutions all the time. But do you know anyone who actually kept one?
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OK — one person, but he’s the same guy who reminded the teacher that she’d forgotten to give out the homework.
Knowing how difficult, not to mention annoying, resolutions can be, there’s a different way to kick off the new year in your small business. I call it Strategic Look At Critical Components, or SLACC, for short. So instead of getting all bound up in resolutions, just cut yourself some SLACC. Here’s a list of seven key areas on which to focus your SLACC:
Give your company some SLACC by reviewing financial systems. If not already, create regular financial statements, especially a 12-month cash flow projection, and manage with them. And SLACC up on the difference between cash flow and accounting.
2. Human Resources
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Take the necessary SLACC to find and keep the best people. Then cut your staff some SLACC by providing the best training you can afford, with emphasis on how their assignments continue to evolve in the 21st century.
Business management is more complicated than ever. Use SLACC to identify your current best practices, then check your position against how 21st century ideas are impacting management fundamentals.
The marketplace has always been a dynamic and evolving organism, but in The Age of the Customer, it’s being driven more by customer expectations than competition. Use SLACC to develop strategies that deliver relevance first, followed by classic competitive advantage. Remember, in The Age of the Customer, relevance trumps competitiveness.
More than ever before, how you use technology and new media are critical relevance expectations of prospects and customers. Cut yourself some SLACC by delivering the technology (especially mobile) and community-building media customers now expect from you.
6. Public Policy
Every small business is influenced by politics. Use SLACC to identify when to be personally involved in local, state and federal issues, like taxes, health care, and regulations and when to contribute to professional organizations that can deliver a greater impact on your behalf.
Cut yourself some SLACC by remembering the greatest small business truth: Success must be defined by more than just money and stuff.
Write this on a rock …
To paraphrase the Chinese proverb, the longest journey begins with the first SLACC.
Jim Blasingame is author of the award-winning book, The Age of the Customer: Prepare for the Moment of Relevance.
Jim Blasingame is the author of the award-winning new book, “The Age of the Customer®: Prepare for the Moment of Relevance” www.AgeoftheCustomer.com.
Jim is one of the world’s leading experts on small business and entrepreneurship, and founder and president of Small Business Network, Inc. www.SmallBusinessAdvocate.com. He’s the founder and host of the syndicated weekday radio program, “The Small Business Advocate® Show,” where for more than 17 years he has conducted over 1,000 live interviews annually with his “Brain Trust,” the largest community of small business experts in the world.