TV watching time is shrinking while smartphone use, streaming increases, report says

Features Associated Press

Americans are turning away from the tube and tuning in to their smartphones and streaming services, a Nielsen report says.

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That's bad news for cable and satellite TV providers. Americans are increasingly watching TV shows and movies on Netflix, Hulu, Amazon streaming and other services. CBS and HBO have announced standalone streaming services as well.

About 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer.

According to the Nielsen report, which came out Wednesday, the average daily time spent watching live TV fell 12 minutes in the third quarter to four hours and 32 minutes. That means it dropped nearly 4 percent to 141 hours per month.

Meanwhile, time spent watching streaming services jumped 60 percent to nearly 11 hours each month.