AT&T gains 2M wireless customers in 3rd qtr, but bulk weren't phones as competition heats up

Industries Associated Press

AT&T says it gained 2 million wireless subscribers in the latest quarter, but most were from non-phone services such as tablets and Internet-connected cars. The company is facing pricing pressure from smaller rivals T-Mobile and Sprint in a competitive environment in which most Americans already have a cellphone.

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The net increases in the July-September quarter included nearly 1.3 million connected devices, such as home-security systems. Cars made up more than 500,000 of that total. On top of those figures, Dallas-based AT&T added 342,000 tablet customers.

Phones are still a lucrative business for wireless carriers, but the rise of tablets and other devices give wireless carriers additional revenue sources.