• Tim Bear looks at the Ozone gaming cabinet at the Merkur Gaming booth during the Global Gaming Expo, Wednesday, Oct. 1, 2014, in Las Vegas. (AP Photo/John Locher)

    Tim Bear looks at the Ozone gaming cabinet at the Merkur Gaming booth during the Global Gaming Expo, Wednesday, Oct. 1, 2014, in Las Vegas. (AP Photo/John Locher) (The Associated Press)

  • A Mad Men machine is on display at the WMS Gaming booth during the Global Gaming Expo, Wednesday, Oct. 1, 2014, in Las Vegas. (AP Photo/John Locher)

    A Mad Men machine is on display at the WMS Gaming booth during the Global Gaming Expo, Wednesday, Oct. 1, 2014, in Las Vegas. (AP Photo/John Locher) (The Associated Press)

  • A Wheel of Fortune slot machine is seen at the IGT booth during the Global Gaming Expo, Wednesday, Oct. 1, 2014, in Las Vegas. (AP Photo/John Locher)

    A Wheel of Fortune slot machine is seen at the IGT booth during the Global Gaming Expo, Wednesday, Oct. 1, 2014, in Las Vegas. (AP Photo/John Locher) (The Associated Press)

Slot machine makers try to design next-generation devices to attract younger players

Features Associated Press

With the gambling industry anxious to attract younger players, some slot machine makers are looking to challenge the generation raised on video games.

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Players in the United Kingdom will soon get a chance to make real wagers after sinking a battleship, knocking a character off a perch, or playing a word worth a triple-word score.

It's all part of a push to offer more skill-based, social games to attract younger players while retaining more traditional games for women in their 50s and 60s — the most lucrative players.

For them, the allure of slot machines has been simple. Pull the handle or press a button, hear lots of noise and watch excitedly as the reels come to a stop.

That's not enough for a younger generation that grew up on fast-paced video games.