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Protein-Rich Health Food Bulks Up National Presence

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Small Business Spotlight: SooFoo, @Supergoodfood

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Who: Kyle Mundy

What: A blend of super foods, including grains and lentils, grown in the U.S.

When: 2010

Where: San Francisco, CA

How: “SooFoo stands for super food,” says founder Kyle Mundy.  “It’s a blend of grains and lentils grown in the U.S. and packaged in California.”

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Mundy says SooFoo is high in protein and fiber, and can be prepared like brown rice. The company first came onto the market via Whole Foods; today, it is sold in more than 950 stores nationally.

Biggest challenge: “We are a small company, so building brand awareness and driving consumers to the shelf has been challenging given a limited budget,” says Mundy.

One moment in time: Mundy is proudest of the company’s growth. SooFoo was sold in just 200 stores last year, and expanded greatly in twelve months.  

Best business advice: “You’re only as good as the people behind the company,” says Mundy.

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