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Young Fitness Studio Says Technology Is Key

By Columns FOXBusiness

Small Business Spotlight: Regenerate Fitness NYC, @RegenerateNYC

Who: Co-Owners Jeni Fujita and Reggie Cooley

What: Boutique Fitness Studio

When: 2013

Where: New York, NY

How: Regenerate Fitness NYC is a small fitness boutique with a focus in corrective exercise and weight loss. The name Regenerate comes from the need to “bring something new to the fitness industry and the participant’s life” says Fujita. Regenerate has an in-house heart monitoring system that tracks each client’s individual heart rate and calories burnt, and e-mails it to them after every class.

“With the in-house heart monitor, they can monitor their own heart rate and over time they will improve and then they can move forward with fitness and weight loss,” says Fujita.

The studio aims to zero in on the everyday woman by offering pre-and-post natal and mommy & me classes, in addition to classes in yoga, dance and pilates mat. The Studio even offers a class in chair yoga, for individuals who want to stay in shape at an older age.

Biggest challenge: Fujita says one of the biggest challenges has been a quick pace. The studio officially opened its doors at an open house in September, and Fujita says she can’t believe the support and social media attention it has already received.

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“It’s all happening so fast! We’ve only been up and running since mid-August, and already so much has happened,” says Fujita.

One moment in time: Fujita is most proud of “the amazing staff and the relationships I’ve built with them.”  Fujita attributes much of her success to hiring and surrounding herself “with so many positive, up-lifting experts.”  

Best business advice: “Meet with experts from the industry first!” says Fujita. “Take more time and write out a business plan” that includes “the many unexpected expenses you may encounter” says Fujita. “That, and meet with a marketing expert, if possible.”  

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