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Mompreneur on Marketing ‘Sharp Mamas’

By Gabrielle Karol Columns FOXBusiness

Hiromi Sato looks at her son, Haruse, at their house in Minamisanriku, northeastern Japan, March 3, 2012. Hiromi gave birth to her son at the Ishinomaki Red Cross hospital on March 11, 2011, the same day when the massive 9.0 magnitude earthquake ... struck off the northeastern coast of Japan. In a fortunate twist of fate, Kenji Sato, a wiry descendant of fishermen in his coastal hometown of Minamisanriku, took time off from work to see his third child, Haruse, born at a hospital in the nearby port city. A year on, the Satos, who all survived the tsunami since their house was built on a hill, are planning a quiet birthday with some cake and ice cream for the child who, his grandmother Kazuko insists, "was born to save us". Picture taken March 3, 2012. REUTERS/Yuriko Nakao (JAPAN - Tags: DISASTER ANNIVERSARY) (Reuters)

Small Business Spotlight: Sharp Mamas

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Who: Dara Tarkowski

What: A consulting service for new or expectant mothers

When: 2013

Where: Chicago, Illinois

How: From nutrition classes and breastfeeding help to courses on advanced infant care, Sharp Mamas aims to give new families peace of mind when it comes to childrearing.

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“Sharp Mamas offers in-home and classroom workshops on prenatal education,” says founder Dara Tarkowski. She says she considers the company to be a “general contractor for all things related to Baby.”

For in-home instruction, Sharp Mamas charges $100 per hour; group workshops are less expensive. Tarkowski’s partner is a professional nanny, and medical advice comes from clinical partners in the Chicago area.

Biggest challenge: For Tarkowski, the biggest challenge is just finding enough time in the day, considering that she still works full-time as a lawyer in addition to running Sharp Mamas.

One moment in time: “I’m proudest that we’ve made Sharp Mamas a reality, and that people are receiving it so positively,” says Tarkowski.

Best business advice: “Be the businesswoman you want your daughter to be!”

Quote from the owner: “Kelly and I are both crazy perfectionists, and we’re both a little controlling. Learning to rely on each other is something we’ve just figured out how to do,” says Tarkowski, referring to her business partner.

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